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“NEW YORK, NEW YORK” Actors, Singers and Dancers helping New York’s economic recovery! On September 28th, two weeks after the September 11th attack, over 500 cast members, performers of Broadway shows, many in costume, gathered in Duffy Square on the Great White Way to shoot a television event.
The League of American Theatres and Producers, Inc., formed in 1930 as The League of New York Theatres, is the official trade association for the commercial theatre industry. The League’s constituency includes theatre owners and operators, producers, presenters, and general managers of Broadway and touring legitimate theatrical productions in New York and over 140 major cities across the United States and Canada.
Each year, the League and its members bring Broadway to nearly 25 million people in New York and more than 140 cities across the US and Canada.
The League's mission includes the following:
- Oversee and promote the common interests of its members.
- Increase awareness of, and interest in, Broadway theatre across North America
- Provide a full range of support for more profitable theatrical productions.
Member services include: labor relations, government relations and research services.
The star-in-the-spotlight “LIVE BROADWAY” logo was adopted by the  League in 1997 to designate genuine Broadway theatre, the highest quality form of popular entertainment. The name “Live Broadway” and the star in the spotlight logo are registered trademarks of the League of American Theatres and Producers, Inc. Under the “Live Broadway” banner, the League brings to Broadway fans the following events and services:
The TONY AWARDS® (with the American Theatre Wing), the American Theatre’s most prestigious honors.
The NATIONAL BROADWAY THEATRE AWARDS —Fans vote for their favorite TOURING Broadway shows.
Toys “R” Us presents BROADWAY on BROADWAY® (co-produced with the Times Square BID): 50,000 Broadway fans gather in Times Square each fall for the official kick-off of the Broadway season, with performances from Broadway musicals. Telecast on NBC4 New York and other NBC affiliates around the US.
Continental Airlines presents STARS IN THE ALLEY®, the annual celebration of the completion of the Broadway season in the spring, with performances in historic Shubert Alley. Set for May 29, 2002
Toys “R” Us presents KIDS’ NIGHT ON BROADWAY®, a nationwide audience development initiative that invites children age 6–18 to the theatre free of charge when accompanied by a paying adult; AND the Live Broadway for KIDS CLUB.
THE BROADWAY LINE, 1-888-BROADWAY / Metro, NY 212-302-4111.
A national toll-free Broadway Ticket and Information Hotline.
BROADWAY TICKET CENTER, one-stop shopping for same-day and advance Broadway and off-Broadway tickets at regular box office prices, located in the new Times Square Visitors Center on the east side of Broadway between 46th and 47th Streets.
CELEBRATE THE WOMEN—An annual luncheon for the women of Broadway.
DESTINATION BROADWAY—A travel product offered through a travel wholesaler.
And Ongoing National Education Programs…
The League of American Theatres and Producers, Inc. has created and developed the official theatre tour: “BROADWAY OPEN HOUSE” Presented by VISA, it is a two-hour walking tour of New York’s historic Theatre District with exclusive access into the interior of 15 landmarked playhouses.
Guides will lead the tour through the Theatre District, while treating the participants to behind-the-scenes stories of the stars and the shows that have played in these historic houses. Participants will learn about the legendary stars of the Great White Way from the golden age of Broadway to today’s hot shows. Insights about the architecture, restoration and the history of Broadway theatres will also be included.
You might even catch a rehearsal or see the technical crew preparing for an evening performance. Tickets are $25 and can be purchased at the Broadway Ticket Center located inside the Times Square Visitor Center, (on Broadway between 46th & 47th Streets, next to the Palace Theatre).
Phone: 1-888-BROADWAY
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